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Electronic Music Festival Coming to San Diego Memorial Weekend
Written by Zachary Fenell   
Thursday, 17 May 2012 17:55

Electronic music fans in San Diego will enjoy many reasons to dance around this Memorial Day Weekend when the debuting I Love This City Festival comes to the Cricket Wireless Amphitheatre Sunday, May 27th. For a first time event I Love This City Festival contains a stacked lineup featuring the innovative Skrillex, very talented A-Trak, and mega-popular The Crystal Method amongst others.

Skrillex headlines the first ever I Love This City Festival in San Diego. Perhaps no hype can do Skrillex better justice than comments from his supporters. When asked why he likes Skrillex fan Sami Abu-Soud confessed, “I can't really say why I like Skrillex, I just got hooked to his music.” Brandon Anuszkiewicz, another Skrillex fan, identified specifics saying, “His (Skrillex’s) sound is very unique in that he has brought his very own style to music, hence the reason why it is called DUBSTEP and not techno. His music is definitely not techno.”

A-Trak proves equally influential to the electronic music scene. He co-founded Fool’s Gold, described on the A-Trak website as “America’s most trendsetting new label.” Names signed to Fool’s Gold include Kid Cudi and Kid Sister, pretty solid support to the website’s claim. Regarding his own performance talents nothing speaks to A-Trak’s credibility more than the fact in 2004 hip hop superstar Kanye West handpicked A-Trak to appear on Kanye’s DJ tour. Talk about some top notch recognition!

Meanwhile sale numbers provide all the evidence required to understand The Crystal Method’s place within electronic music. Ken Jordan and Scott Kirkland comprise The Crystal Method. The duo ranks in America’s top five best-selling electronic acts, much thanks to their 1997 platinum status debut album Vegas. Currently The Crystal Method tours promoting their upcoming EP release Sling the Decks, a recording without a set release date yet.

Other noteworthy acts scheduled to take the stage at Cricket Wireless Amphitheatre Sunday, May 27th for the first San Diego I Love This City Festival include Cookie Monsta and JDevil, aka Korn’s Jonathan Davis.  Cookie Monsta began DJing in October 2007 while in college. His natural ability led him to travel around the world and use his skills to entertain crowds. Jonathan Davis’ transformation into JDevil and journey into electronic music seemed natural given Korn’s bass heavy music. To see I Love This City Festival’s complete San Diego lineup visit http://www.ilovethiscityfestivalsd.com.

If the I Love This City Festival’s Facebook page provides any accurate indication, electronic music fans will electrify the Cricket Wireless Amphitheatre Memorial Day Weekend. As of writing this over 3,300 people like I Love This City Festival on Facebook and that number grows rapidly daily. How engaged the Facebook following became proves most impressive. Anyone involved in social media marketing will likely testify to the difficulty establishing an interactive social media presence. I Love This City Festival’s Facebook following should serve as foreshadowing to how amped the San Diego crowd will be Sunday, May 27th.

Of course when considering Live Nation Entertainment and LED produces I Love This City Festival, you can comprehend exactly why the new festival’s hype grows so quickly. LED, a San Diego based company, specifically holds a strong reputation within the west coast’s electronic music scene. In addition to producing 1000 plus electronic music concerts in just three years, LED helped organize San Diego’s first ever electronic music stadium show.

LED continues their history making trend with I Love This City Festival. Tickets remain available for San Diego’s festival so make sure to get yours today. Unfortunately the cheap early bird general admission passes already sold out leaving you to settle for a $53.35 (includes those additional pesky annoying fees) price, a fair cost if you like electronic music. After all you get to experience top talents such as Skrillex, A-Trak, and The Crystal Method plus be a part of history. Only select people will be able to say “I was a part of San Diego’s first ever I Love This City Festival.” Will you be amongst this group?



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